giffgaff
How giffgaff used Nano’s carbon-reducing formats to drive brand awareness
18% Increase in campaign performance vs KPI
Objective
giffgaff aimed to raise awareness of its new brand platform “Are you on giffgaff or something?” while also utilizing carbon-reducing formats through OLV.
The campaign activated off-the-shelf personas including Millennials, Xennials and Gamers. The campaign saw results that exceeded expectations, driving significant improvements in both key performance and brand metrics.
Results
The campaign drove successful results including
- 18% increase in campaign performance against KPI
- 43% increase in purchase intent
- 964kg of Emissions avoided from carbon reducing formats
“We were delighted with the results from this campaign. The results demonstrated the effectiveness of using Nano’s ID-free demographic personas, such as Millennials and Xennials as well as interest-related personas such as gamers.
The campaign not only exceeded its objectives in increasing brand awareness and purchase intent, but also successfully aligned with our sustainability goals by contributing to carbon reduction.”
— Lisa Boyles Head of Go to Market & Media, Giff Gaff