Updated real-time, Nano Intent Segments can be activated directly or use the insights as a tool to plan your campaign.
Data
ID-free, AI-powered Intent Targeting
Combine custom-built segments with intelligent recommendations from Nano’s pre-built Intent Library to maximise speed, precision, and growth
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Ready to activate segments
Created through data modelling and vector analysis (not simply keywords), these are categories that aggregate intent signals on the basis of relevancy and can be used across 100+ languages and markets.
Go beyond contextual with 800+ pre-built or custom segments across Display, Video and CTV including Intent Personas, Intent Verticals, Intent Events and Intent Topics
Targeting accuracy with AI-powered Intent Personas
Nano's ready-to-activate Intent Personas cover generations, occupations, income, lifestage and interests – with over 800 segments ready to use. Built using ML models to match campaigns to context, as well as using panel research to verify audience accuracy.
Bespoke Intent Personas
Perfect for advertisers running frequent campaigns across multiple products each with unique brands and audiences.
Build your own Bespoke Intent Persona and generate repeatable, targeted incremental reach with every campaign.
1) Client seed data
Nano incorporate your audience research or first party data into the persona build.
2) The build process
- Intent Mapping
Highly-indexing intents from the client audience research. - Panel Research
Identified intents augmented with panel research. - Intent Match
Each identified intent intercepted with high precision.
3) Persona activation
Activate your bespoke Intent Persona across your Display, Video and CTV campaigns, each time reaching new audiences with one consistent methodology.
Intent Segments
Nano's ready to use Intent segments cover verticals, events, and topics, using manually vetted ML models for accuracy, to match campaigns to context
Intent Verticals
Discover the latest live Intent trends and insights by Vertical
Intent Events
Reveal media planning tips and live Intent insights by key global and regional events
Intent Topics
Understand audience Intent by Topic including Economy, Education, Crime and Climate.
CTV Segments
Chose from CTV targeting options:
Genre – where the segments have been normalised through our LIIFT platform to enable a consistent taxonomy across CTV platforms, publisher and regions
Intent Personas (including generational personas and interest-based personas)
Genres
- Action and Adventure
- Animation and Anime
- Biographies
- Comedy
- Documentary
- Drama
- Factual
- Family
- History
- Holiday
- Horror
- Lifestyle
- Music Video
- Musical
- Mystery
- Nature
- News and Weather
- Reality TV
- Romance
- Science Fiction
- Soap Opera
- Special Interest
- Sports Radio
- Sports
- Talk Radio
- Travel
Intent Personas
- Activity Seekers
- Alcohol Consumers
- Baby Boomers
- Binge-watchers
- Cinemagoers
- Foodies and Food Lovers
- Gen X
- Gen Z
- Health Conscious
- Home Decor Lovers
- Key Decision Makers
- Learning Enthusiasts
- Millennials
- Parents
- Silent Generation
- Sports Betting Fans
- Sports Fans
Platforms
- Amazon Fire TV
- Samsung
- Apple TV
- Google TV/Chromecast
Coming soon
Custom Segments
NanoQ Agentic Media Planner
NanoQ: the AI-powered agentic media planner that transforms a single brief into scalable, high-intent audience strategies - combining custom-built segments with intelligent recommendations from Nano’s Intent Library to maximise speed, precision, and growth.