Resources

giffgaff

giffgaff aimed to raise awareness of its new brand messaging "Are you on giffgaff or something?" while also activating carbon-reducing formats through OLV.

Heineken

Nano and Circana created a test campaign with leading premium drinks brand, the Heineken Company, to strengthen brand awareness and market penetration as well as increase consumer consideration for Cruzcampo as a newcomer beer brand in the UK.

Superbet

Superbet adopted a multi-market, multi-strategy approach aimed at organically expanding their data pool while future-proofing their advertising approach with Nano’s Intent Persona solution

Beiersdorf

Beiersdorf relied on Nano’s expertise in targeting users upon live searches to increase awareness around their anti-pigmentation line of products: educating users on their formulas was the primary goal, but Nano was also used to test the engagement and response to different offers within the creatives.

Playstation

PlayStation invested in Nano’s Rich Media creatives to increase interest around new offers and product launches, testing the potential of a brand new way of engaging their audience.

SAP Concur

SAP Concur wanted to engage a B2B audience interested in expense management. Nano’s keyword targeting was chosen to reach users at the moment of intent, in an extremely challenging period due to the circumstances created by the first lockdown.

Mental Health Foundation

To tie in with the theme of the week in 2021, Mental Health Foundation used Nano’s Intent targeting to raise awareness of the benefits to people’s mental health when they connect with nature.

E.ON

The campaign’s goal was to reach users and gather a good engagement while also maintaining a premium quality traffic.

Sage

Historically focused on CPA, our strategy for Sage evolved to also focus on brand awareness and driving traffic to the site. The primary aim was to increase the campaign’s reach organically, providing a greater volume of learnings and allowing for more tailored performance-focused targeting.

Ecover

Environmental cleaning company Ecover wanted to drive awareness of their market position as a sustainable lifestyle brand across households in Germany. By leveraging Nano’s LIIFT™ Platform Ecover successfully reached over 1 million unique users during a 9-week period. The campaign utilized a highly engaging rich media format which delivered strong CTR performance.

Nano Interactive launch NanoQ Agentic Media Planner

Global leader in privacy-friendly intent data intelligence, Nano Interactive, has launched NanoQ, a new Agentic AI Media Planner that transforms audience planning, creation, and activation.

Nano join Index Exchange Data Vendor System

Nano Interactive are delighted to support Index Exchange by joining its data vendor marketplace, through which curators gain access to third-party data sets without needing their own integrations.

Nano’s ID-free intent solution can now activate Compliant’s Data Integrity Index (DII)

Beyond ID: future-proof advertising in a privacy-first world

As cookies disappear and privacy expectations rise, brands must rethink targeting. Discover how intent-based advertising offers scale, accuracy and transparency – without relying on personal data

NDA Digital Women: Michaela Rairata

Nano's Michaela Rairata speaks to NDA's Digital Women venture which champions women in the digital industry

Gold again: Nano IAB Gold Standard certified

Playing our part in building a sustainable future for digital advertising

Intent signals are the future

Just as we at Nano have said multiple times in the past – to be fit for the future, advertisers must reduce reliance on people-based signals

No cookies, no problem for Heineken

A successful campaign for Foster’s Shandy shows the future of performance measurement is in safe hands

Nano Bolsters Commercial Team

Nano Interactive Bolsters Commercial Team

Heineken launches Cruzcampo in UK

Beer giant Heineken has delivered a step change in audience targeting and industry measurement, demonstrating an uplift in brand awareness and incremental sales and driving positive ad recall for its Cruzcampo brand launch

UK car buyers in 2026: loyalty, electrification, and a new media reality

The UK automotive market is entering one of the most complex transitions in its modern history. Electrification is accelerating, consumer confidence remains fragile, fuel prices are volatile, and Chinese manufacturers are reshaping competitive dynamics across British forecourts. New research conducted in March and April 2026 offers a detailed snapshot of how UK car owners and leasers are navigating this environment. It looks into their media habits, as well as attitudes towards vehicle ownership, brand loyalty, electrification, and advertising, to reveal a market caught between long-standing consumer behaviours and rapid industry disruption. One message stands out clearly: while technology and EV adoption continue to dominate industry conversation, traditional fundamentals like price, trust, and familiarity still heavily influence consumer decision-making.

Five steps to understanding consumer intent

Audience intelligence has always promised more than it’s delivered. Black boxes. Stale data. Segments built on a single signal, by systems with no real history behind them. Nano has been aware of this challenge - and has been doing something different - for over a decade. At the recent IAB UK AI Growth Summit, our CRO Niall Moody and CTO Rade Popović took the stage to walk through NanoQ, our brand-new Agentic Media Planner. Together, they explored the work behind the live platform, based on five key pillars: control, audience discovery, global scale, CTV intent, and outcomes.

Advertising to sports fans: Inside the UK’s betting habits

By unpacking the betting ecosystem – from motivations to media habits – marketers can align messaging with real betting intent rather than relying on static audience profiles.

NanoQ - transforming programmatic media planning

Nano launches NanoQ – Agentic Media Planner built to transform programmatic planning

Marketing during Ramadan: what you need to know

Ramadan remains one of the most significant periods in the consumer calendar for Muslims in the UK, clearly shaped by deep religious commitment, but increasingly influenced by economic pressures and evolving lifestyles. 

How the UK really travels: what motivates each generation

In a highly competitive travel landscape, understanding how people actually plan, book and experience their holidays has never mattered more

How to make sure your brand is part of the magic of Christmas

Christmas isn’t just a season – it’s a mindset. From the way we shop for food to how we raise a toast, gift, and scroll, festive behaviour reveals a lot about what people value most.

Nano partners with The Trade Desk

Nano partners with The Trade Desk to bring ID-free intent targeting to clients in Europe & the US

How FMCG brands can navigate new HFSS Ad rules

With HFSS (high fat, salt & sugar) regulations tightening and CPMs rising, brands need to stay compliant and competitive. Here is some insight from our Client Success Lead, Jordan Crich, on these restrictions and how Nano Interactive can help. 

Intent Targeting For Travel Advertisers

In what is forecast to be a record breaking year for travel, it’s worth reflecting where we sit in terms of advertising for travel brands right now

Michaela Rairata

Michaela works across three functions, all client and partner-facing, unlocking Intent and driving real-world value

Niall Moody

Niall plays a huge role in how we partner with brands, agencies and tech partners globally, building strong relationships that help everyone achieve their objectives in a privacy-safe way.

Carl White

Carl White, Nano CEO, explores how agentic AI is transforming the future of advertising

Michaela Riarata

The Future of Proven Results with British Airways

Michaela Rairata

The Future of Audience Insights with Wella

Niall Moody

The Future of ID Free Targeting for B2B Advertisers

Michaela Rairata

The Future of Cost Effective Performance Heineken

Niall Moody

The Future of ID Free Targeting for CPG Advertisers