PlayStation
Playstation exceeds gamer engagement by 60%using cookie-less, Live Intent targeting.
60% Nano exceeded the leading gaming brand's expectations with Live Intent targeting.
PlayStation invested in Nano’s Rich Media creatives to increase interest around new offers and product launches, testing the potential of a brand new way of engaging their audience.
Results
Our product allowed us to deliver great results for CTR, Engagement Rate and Dwell Time throughout the whole runtime. We also identified different intent signals within the reached audience and adjusted our targeting to increase awareness around PlayStation’s offering.
"Working with a brand like PlayStation comes with high expectations both from the client and from within our team: we aimed to deliver the best possible performance and achieved great results. Moreover, providing the client with detailed insights around their activity and our product’s efficacy cemented this partnership as a clear proof of Nano’s validity."
— Matt Hamill, Group Sales Director