The Old Vic
The Old Vic benefits from Intent Personas - Nano’s ID-free alternative to demographic targeting
72% Accuracy measured on ID-free Persona targeting
Nano and The Old Vic theater targeted parents via Nano’s new Intent Persona: an ID-free, bias-free, intent-first targeting solution that offers an alternative to traditional cookied demographic and audience targeting.
Results
Our ID-free Intent Persona proved clear accuracy while delivering at scale, generating strong engagement across hyper-contextual spaces.
- Accuracy: cookie-matching rates usually sit between 40 and 60% (source). With a 72% average (result measured by an independent external partner) our Intent Personas solution provides a precise targeting tool while reaching audiences at scale without the need of cookies or identifiers.
- Performance: the activity delivered 2M+ impressions and generated a CTR that surpassed the 2023 industry benchmarks by 71% (averages for comparison), and drove a 35% uplift in purchase consideration and 150% in ad recall vs. non exposed users.
"Nano’s innovative and alternative approach to demographic targetingaligned extremely well with our client’s needs. With the increasing challenges around ID-dependent targeting, having a long-term solution that doesn’t rely on any form of personal data and that is proving to be fully scalable and effective, positions Nano as a key partner to future-proof our plans."
— Alex Orchard, AKA UK, Media Account Director