Thoughts

Thought Article

UK car buyers in 2026: loyalty, electrification, and a new media reality

The UK automotive market is entering one of the most complex transitions in its modern history. Electrification is accelerating, consumer confidence remains fragile, fuel prices are volatile, and Chinese manufacturers are reshaping competitive dynamics across British forecourts. New research conducted in March and April 2026 offers a detailed snapshot of how UK car owners and leasers are navigating this environment. It looks into their media habits, as well as attitudes towards vehicle ownership, brand loyalty, electrification, and advertising, to reveal a market caught between long-standing consumer behaviours and rapid industry disruption. One message stands out clearly: while technology and EV adoption continue to dominate industry conversation, traditional fundamentals like price, trust, and familiarity still heavily influence consumer decision-making.

Thought Article

Five steps to understanding consumer intent

Audience intelligence has always promised more than it’s delivered. Black boxes. Stale data. Segments built on a single signal, by systems with no real history behind them. Nano has been aware of this challenge - and has been doing something different - for over a decade. At the recent IAB UK AI Growth Summit, our CRO Niall Moody and CTO Rade Popović took the stage to walk through NanoQ, our brand-new Agentic Media Planner. Together, they explored the work behind the live platform, based on five key pillars: control, audience discovery, global scale, CTV intent, and outcomes.

Thought Article

Advertising to sports fans: Inside the UK’s betting habits

By unpacking the betting ecosystem – from motivations to media habits – marketers can align messaging with real betting intent rather than relying on static audience profiles.

Thought Article

NanoQ - transforming programmatic media planning

Nano launches NanoQ – Agentic Media Planner built to transform programmatic planning

Thought Article

Marketing during Ramadan: what you need to know

Ramadan remains one of the most significant periods in the consumer calendar for Muslims in the UK, clearly shaped by deep religious commitment, but increasingly influenced by economic pressures and evolving lifestyles.

Thought Article

How the UK really travels: what motivates each generation

In a highly competitive travel landscape, understanding how people actually plan, book and experience their holidays has never mattered more

Thought Article

How to make sure your brand is part of the magic of Christmas

Christmas isn’t just a season – it’s a mindset. From the way we shop for food to how we raise a toast, gift, and scroll, festive behaviour reveals a lot about what people value most.

Thought Article

Nano partners with The Trade Desk

Nano partners with The Trade Desk to bring ID-free intent targeting to clients in Europe & the US

Thought Article

How FMCG brands can navigate new HFSS Ad rules

With HFSS (high fat, salt & sugar) regulations tightening and CPMs rising, brands need to stay compliant and competitive. Here is some insight from our Client Success Lead, Jordan Crich, on these restrictions and how Nano Interactive can help.

Thought Article

Intent Targeting For Travel Advertisers

In what is forecast to be a record breaking year for travel, it’s worth reflecting where we sit in terms of advertising for travel brands right now

Thought Article

Index Exchange and Nano Interactive Partner

Bringing together Index Exchange's premium inventory and scale with Nano Interactive’s powerful intent-driven targeting

Thought Article

Nano launch AI-driven Intent Prompts

Imagine you’re gearing up for the next football season and need to build a media strategy around it to promote your product.