Case Studies

Beiersdorf

Beiersdorf relied on Nano’s expertise in targeting users upon live searches to increase awareness around their anti-pigmentation line of products: educating users on their formulas was the primary goal, but Nano was also used to test the engagement and response to different offers within the creatives.

Playstation

PlayStation invested in Nano’s Rich Media creatives to increase interest around new offers and product launches, testing the potential of a brand new way of engaging their audience.

SAP Concur

SAP Concur wanted to engage a B2B audience interested in expense management. Nano’s keyword targeting was chosen to reach users at the moment of intent, in an extremely challenging period due to the circumstances created by the first lockdown.

Mental Health Foundation

To tie in with the theme of the week in 2021, Mental Health Foundation used Nano’s Intent targeting to raise awareness of the benefits to people’s mental health when they connect with nature.

E.On

The campaign’s goal was to reach users and gather a good engagement while also maintaining a premium quality traffic.

Sage

Historically focused on CPA, our strategy for Sage evolved in Q3 2021 to also focus on brand awareness and driving traffic to the site. The primary aim was to increase the campaign’s reach organically, providing a greater volume of learnings and allowing for more tailored performance-focused targeting.

Ecover

Environmental cleaning company Ecover wanted to drive awareness of their market position as a sustainable lifestyle brand across households in Germany. By leveraging Nano’s LIIFT™ Platform Ecover successfully reached over 1 million unique users during a 9-week period. The campaign utilized a highly engaging rich media format which delivered strong CTR performance.

J.D. Williams

Retail company J.D. Williams ran a brand lift study across attention and CTR optimised strategies to determine whether Attention is more effective at delivering brand metrics than CTR. Two campaigns were run, with one optimising towards Attention and the other towards CTR. The Attention-optimised study resulted in an uplift in ad recall, purchase consideration and brand perception.

Pets at Home

Pets At Home invested in Nano’s Parascroll formats to test their potential: the goal was achieving a flexible targeting and high engagement, while also focusing on a breed-specific keyword targeting.

Honda

Honda chose Nano’s video creative suite to drive awareness around their Jazz Hybrid car. We also ensured a high quality environment for each of the ads, making sure we delivered a premium performance.

Mondelez

January is a key period for health products as many consumers undergo New Years resolutions and health regimes. Philadelphia wanted to generate awareness of their Better for You product range to this health conscious audience using smart, engaging targeting.

Dreamies

Mars wanted to drive awareness of the brand to pet owners and lovers, using Nano’s keyword targeting. We set high VTR and engagement KPIs, along with a strong viewability and wide reach figures.