Case Studies

Superbet

Superbet Poland used Nano’s LIIFT™ platform to test out the effectiveness of optimising towards Attention vs CTR across all key brand metrics, with an ultimate goal of increasing their Market share. Alongside media optimisations, we also ran two cookieless brand studies through Cint and Sapio Research, one measuring the CTR optimised activity and one measuring the Attention optimised activity.

BPP University

For the past year, BPP University has been relying on Nano’s LIIFT™ offering to engage relevant audiences. We ran a dual targeting strategy showing the efficacy of Rich Media creatives compared to the Standard Display set: both targeting lines exceeded the KPI goal, with the Parascroll format set driving significant impact.

DEC

Nano and DEC have partnered up multiple times over the past few years to raise awareness over charitable causes and drive donations in support of those affected. DEC relied on Nano’s LIIFT™ product and our capability to expand their reach to discover new audiences at the very moment of intent: these are all crucial elements for DEC and the reason our partnership has proved to show incremental effectiveness with every activation.

The Old Vic

Nano and The Old Vic theater targeted parents via Nano’s new Intent Persona: an ID-free, bias-free, intent-first targeting solution that offers an alternative to traditional cookied demographic and audience targeting.

Heineken

Nano and Circana created a test campaign with leading premium drinks brand, the Heineken Company, to strengthen brand awareness and market penetration as well as increase consumer consideration for Cruzcampo as a newcomer beer brand in the UK.

Accor

Working with iProspect, Nano was tasked with helping to drive improved results, and drive greater reach and awareness – since it is not reliant on cookies, ID profiling or other personal data, it was able to ‘reach the unreachable’ when compared to other competitors.

Superbet

Superbet adopted a multi-market, multi-strategy approach aimed at organically expanding their data pool while future-proofing their advertising approach with Nano’s Intent Persona solution

British Airways

British Airways wanted to drive awareness and consideration of their September sale to help drive engagement and traffic to their website.

Heineken Foster's Shandy

The Heineken company, in partnership with Nano and Circana launched a campaign for Fosters Shandy, combining intent targeting with point-of-sale data.

Wella

Wella wanted to drive awareness of Clairol’s Nice’n Easy Pure Brunettes hair dye range.

giffgaff

giffgaff aimed to raise awareness of its new brand messaging "Are you on giffgaff or something?" while also activating carbon-reducing formats through OLV.